A Google Analytics használata az eBookban
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A Kotobee Authorban lehetőség van a Google Analytics használatára. A Google Analytics egy ingyenes webelemző  szolgáltatás, amivel nyomon tudjuk követni és kimutatásokat lehet készíteni a honlap forgalmáról. Egy többoldalas honlapnál elegendő minden egyes oldalon egy kódot elhelyezni, de ha a honlap egyetlen HTML oldalból áll, és leginkább Javascripten alapszik (mint ahogyan a Kotobee eBook webes alkalmazás is), akkor ehhez trükkhöz kell folyamodni. Javascript szükséges ahhoz, hogy az egyes eseményeket mutassák, ami nyomon követi a felhasználók viselkedését. Ez a komplex rendszer már bele van építve a Kotobee Authorba, így Önnek már nincs szüksége másra, mint egy Google Analytics ID-re.


A következő eseményeket lehet kimutatni az eBook webes alkalmazásban a Google Analyticsszal:

Annál az eBooknál lehet használni a Google Analytics-et, amelyiket webes alkalmazásként exportáljuk.


Ahhoz, hogy hogyan tudunk Google Analytics fiókot létrehozni, a https://analytics.google.com oldalon találunk információt, akár magyarul is.



Creating a Google Analytics account and getting your Tracking ID



1) First log into your Google account

2) Go to https://analytics.google.com. Click on Sign Up at the far right.



3) You are tracking a website so keep this option as it is. Fill in the required fields: Account Name, Website Name, and Website URL.

4) At the bottom of the page, click on Get Tracking ID. You will be shown the Terms of Service Agreement. Read it, and click Accept.

5) Your account is created. You'll now see your account administration page. Find your Tracking ID.






Kotobee Author Settings


The Tracking ID is all you need in order to configure your ebook to use Google Analytics tracking. Open your ebook in Kotobee Author. Go to the Customize tab, and select Components. In this screen you will find a new Google Analytics Tracking ID field. If you can't find it, make sure you have updated Kotobee Author to the most recent version.





Paste your Tracking ID into that field, and export your web app. Once you have hosted the ebook on a server, the ebook app will start reporting events to Google Analytics. Note that the ebook URL does not need to be the same URL you entered when setting the Google Analytics account.



Viewing Ebook Events


When you open Google Analytics again, it will take you directly to AUDIENCE reports and display the Overview page. On the left-hand side, you have a menu showing the different types of reports. Google Analytics is extremely powerful, and so a single report would not suffice to give you meaningful information. In our case, we are interested in seeing the behavior of users, particularly "events" being reported by the ebook. So go to the BEHAVIOR reports menu, expand the Events item and click on Overview





This page will give you general information on all the events that happened in your ebook across a certain date range. Currently you will find it empty, although you may be sure that some users are reading your ebook. The reason is simple. It takes Google Analytics a few hours to include new events into its system, so the values shown are useful only if you want to see data for yesterday and earlier. If you're interested in monitoring immediate behavior from users, the relatively new REAL-TIME reports menu is what you would be interested in.



Viewing Real-Time Reports


Click on the REAL-TIME reports menu, and click on Events





This screen will show you the behaviors occurring at this instance inside your ebook or library.





The large number at the top left tells you how many users currently have your ebook web app open. The bottom list is what you should be more interested in. It lists the different types of interactions and events happening inside the ebook. First let us understand the different columns.



Event Category

The object that was interacted with. It could either be the name of the book (book opened event), or a chapter name (chapter navigation event), or the name of the element (video, audio, widget, questions, or image) in case it was interacted with

Event Action

The name of the action that occured. The different possibilities are: opened, navigated, viewed image, played, solved, and clicked

Event Label

The name of the book of which the event occurred. It is very useful if you are tracking a library rather than an ebook. The Event Label is used to categorize the events. To see the Event Label for a particular event, click on the Event Category



As mentioned in the Event Label definition, the relative Event Label for a particular event may be found by clicking on the Event Category. Example:





A useful but hard to find option, is viewing events across a 30 min span window. This may be enabled by clicking Events (Last 30 min).







For further help on finding your way around Google Analytics, refer to the Google Analytics Training and Support website.